In 1998 Indian winters changed forever. Duke-India?s number one T-shirt company and exported to Countries like UK and US introduced NEVA, a step towards capturing Thermal Winter Innerwear. It was a never before concept in the innerwear market in India. The product becomes an instant success and NEVA becomes a household name. It sold more than 2 lakh garments in the first year itself. Today the goup enjoys the total turnover of more than 300 Crores.
Neva became leaders in no time, today it boasts of 25% share of the 100 crore branded thermal market. We have a state of the art factory located in Ludhiana employing more thn 1000 employees and with machines imported from Germany, U.S.A. Japan and Taiwan, the company produces 20000 pcs. Per day. |
